Mobile Business Value Chain
NTH Group solutions cover all elements of the mobile business value chain. Click on a specific area in this interactive model to get more information about how we can help you to grow your mobile business.
- END USER
- CUSTOMER CARE
- MOBILE NETWORKS
- PAYMENT AGGREGATORS
- MOBILE PAYMENT PROVIDERS
- SERVICE PROVIDERS
- MARKETING AGENCIES
- AFFILIATE NETWORKS
- MOBILE AD NETWORKS
- MOBILE MEDIA
Mobile business value chain is centered on owners of smartphones and tablets as mobile consumers. They generate the major part of mobile payment revenue stream by paying for content consummation and service usage.
Anyone in mobile business chain who has customer relations is legally obliged to offer customer care. Another even more important reason is to provide best customer experience & customer satisfaction.
Mobile networks are the cornerstone of the mobile payment through money collection. As infrastructure provider, they offer to their end users fast and simple payment for different online services and even goods.
Payment aggregators are mediators between service providers and mobile operators.
Commercial & technical connection to mobile operators is quite demanding. Aggregators offer access to mobile operators in different countries through 1 connection.
Mobile payment is the simplest way to sell (gaming, digital content, etc.). It is a quick, simple and viable alternative to cash and credit cards for paying small to medium amounts. Conversion rates are higher than other payment methods.
Service providers acquire and retain customers and users through mobile advertisement campaigns. They charge usage by mobile payment due to its higher conversion rate compared to other payment methods.
Marketing agencies buy mobile inventory from media/publishers, ad networks and seldom affiliates aiming to run creative campaigns for their clients.
Affiliate networks use a special form of mobile advertising focused on maximizing marketing performance by measuring results and optimizing campaigns accordingly. Smart targeting is the key of affiliate marketing.
Mobile ad networks acquire and aggregate publishers’ inventory on mobile portals, applications and games to run mobile advertising campaigns.
Publishers invest into mobile apps, portals and games as their audience has gone mobile. Return of investment is obtained through monetization of mobile inventory (mobile advertising).