Blog

Today, what sets banks apart from each other is how they treat their customers. Banks that prioritize customer satisfaction are more likely to receive recommendations, retain more business from their customers, and maximize their revenue potential.

WhatsApp is one of the most widely used messaging apps in the world, with over 2 billion active users. In this article, we’ll cover everything you need to know about WhatsApp Business Platform, including how to get started, its features, and its many benefits.

The rise of outsourced contact centers and A2P omnichannel messaging on platforms such as WhatsApp, Viber, Facebook Messenger, SMS, Telegram, WeChat, etc, has changed the way customer support works. Today, customers have the possibility of getting feedback at any given time.

Understanding consumer behavior is of key importance for every marketer before implementing any marketing strategies. Have you ever wondered what exactly motivates consumers to buy? It must be the products’ value, cost-efficiency, and utility, right?

Going even one day without omnichannel communication is nearly impossible today. Everyone now owns a smartphone and uses at least one actively. It’s an integral part of modern life, without doubt. However, regardless of smartphone users’ age and background, they are still mainly used for texting and multimedia messaging.

Not so long ago, the only way companies interacted with their customers and provided support was through face-to-face communication and via phone calls. Now, users expect to be able to contact companies through the same communication channels they use every day.