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Today, what sets banks apart from each other is how they treat their customers. Banks that prioritize customer satisfaction are more likely to receive recommendations, retain more business from their customers, and maximize their revenue potential.

Going even one day without omnichannel communication is nearly impossible today. Everyone now owns a smartphone and uses at least one actively. It’s an integral part of modern life, without doubt. However, regardless of smartphone users’ age and background, they are still mainly used for texting and multimedia messaging.