Rakuten Viber Business Calls

Viber is taking another big step in reinforcing its status as a Super App by adding Viber Business Calls to its app. This new feature is a game-changer because it lets users make free international calls right inside the app, on top of messaging, chatbot, and ads.

Understanding consumer behavior is of key importance for every marketer before implementing any marketing strategies. Have you ever wondered what exactly motivates consumers to buy? It must be the products’ value, cost-efficiency, and utility, right?

Going even one day without omnichannel communication is nearly impossible today. Everyone now owns a smartphone and uses at least one actively. It’s an integral part of modern life, without doubt. However, regardless of smartphone users’ age and background, they are still mainly used for texting and multimedia messaging.