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Understanding consumer behavior is of key importance for every marketer before implementing any marketing strategies. Have you ever wondered what exactly motivates consumers to buy? It must be the products’ value, cost-efficiency, and utility, right?

Going even one day without omnichannel communication is nearly impossible today. Everyone now owns a smartphone and uses at least one actively. It’s an integral part of modern life, without doubt. However, regardless of smartphone users’ age and background, they are still mainly used for texting and multimedia messaging.